Net Suite

Netsuite’s customer relationship management system offers more than the traditional CRM product suite. According to Paul Greenberg at ZDNet, “Not only does it cover the more traditional sales, marketing and customer service functions but it handles incentive compensation, partner management and order management too.” The NetSuite CRM bills itself as a flexible “360° view” of customer relationships, which means that although it provides a diverse variety of customer data, it’s not too hard to implement, or too hard to scale. On the other hand, the software is poised to deliver a robust view of systems, with visual dashboards that promote transparency.

In fact, the easy learning curve is something that NetSuite customers often talk about when discussing how the software has helped their companies

to survive and grow in tough industries.

In addition, NetSuite offers specific selling features and functionality for businesses, including the ability to upsell, or cross-sell products across departments. In terms of subscription-based models, NetSuite can often help handle renewals. The CRM suite also provides help for more complex transactions, such as referral tracking.

Another aspect of NetSuite is its support for monitoring and reporting of business finances. Companies can look at pending orders to understand what’s in the pipeline, and they can get alerts on overdue invoices to figure out what’s payable and what needs to be paid.

On the customer service side, NetSuite helps to identify and solve customer service issues as well.

Another key feature is NetSuite’s handling of a “lead-to-cash” lifecycle — the idea that the software will be useful and helpful across all stages of a deal. Another

principle is support for a global sales and service environment, not just a local or provincial model.

In addition, case studies for the software show that businesses are able to build NetSuite into their operational models, for example, with the integration of MRP for a manufacturing business. The billing and financial features are often useful as companies grow, and the flexibility helps companies to utilize the power of NetSuite from many various vantage points, and in diverse situations.